Social Media Personhood as a Challenge to Research Ethics: Exploring the Case of the Facebook Experiment

Conference paper by Juke Jouhki, Epp Lauk, Maija Penttinen and Turo Uskali. It explores research ethics in the era of social media and big data by discussing a debated Facebook experiment about emotional contagion.

Jouhki, Jukka, Epp Lauk, Majja Penttinen, Jukka Rohila, Niina Sormanen and Turo Uskali. 2015. “Social media personhood as a challenge to research ethics: Exploring the case of the Facebook experiment”.

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