Business models for academic prototypes: A new approach to media innovation

Authors: Lars Nyre, Joao Ribeiro, Bjørnar Tessem

This article introduces the concept of academic prototypes, and shows how they can lead to technological innovation in journalism. We propose an innovation method that transforms a value-oriented academic prototype into a market-oriented journalistic service. The principles for product development presented here are based on the lean startup method as well as business model canvassing.