The case of the missing cookies

The cookie monster gives you better ads and cashes in on your personality. GDPR states that data collected for one purpose cannot be used to serve other purposes, and a lot of third-party cookie companies have disappeared because this. Newspapers will soon face similar scrutiny for their collection and use of data about users. Professor Paul Adams visited the ViSmedia Conference to shed some light on how newspapers are becoming a part of the surveillance capitalism.  

Cookies are explained in newspapers policy as to better serve people, and to give you “better ads”. But it also facilitates digital surveillance practices, linking newspapers to social media, target marketers, and political strategists. The line between social media and news media is fuzzy, meaning newspapers will soon face similar scrutiny for their collection and use of data from and about users. The collected data is linking demographic attributes, interest patterns, attitudes, and activities (including consumption and political action. In this presentation, professor Paul Adams explains more about the surveillance capitalism.